After a grueling year cranking out monthly stunts for EA's Dante's Inferno game, a media planner threw a curveball and we got to make a Super Bowl spot. A weird but fun process working alongside Blur Studios in Venice who had done the in-game animations. Bonus: licensing a Bill Withers classic for the soundtrack.
Role: Art Director while stationed at Wieden+Kennedy Portland.
Wrecking crew: Dominic Orlando & Charlie Gschwend & Endy Hedman