Dante's Inferno Super Bowl commercial.

EA Dante's Inferno

Roles: Art Director, Creative Technologist, Punching Bag

Around the same time we got the Chalkbot approved, Dominic Orlando, Matthew Carey and I somehow convinced the EA team to let us do a fake protest at the E3 Gaming Convention in LA. Thus began a year of online stunts, parody videos, gross-out gags, straight up bribery, and poor taste. Charlie Gschwend joined soon after Matthew Carey moved to China. The high stress small projects paid off with an even higher stress Super Bowl commercial.